Evolution/Evilution

Evolution – Survival of the fittest, e.g. giraffes with long necks.
Development over years e.g. fish to ape – development happens
Mutation of cells (Guinness Advert – Evolution) http://www.youtube.com/watch?v=ejNgK4GZ7OA

MEME - Richard Dawkins, a British scientist introduced the word "meme" as a basis for discussion of evolutionary principles in explaining the spread of ideas and cultural phenomena. Where an idea or creative item is passed on virally from person to person, to the point where lots of people know about it and are talking about it. There are two main sub groups for evolution. First is cellular – Biological and physical. Second is cultural evolution. E.g. 24 hour party people (2002), it can also be any film that has received a lot of attention.

Scream – Wes Craven (auteur)
Most of the films he does are hyper-real in that you as the audience are watching a film of the audience, this makes you unable to tell the difference between real life and what is the horror film. A scene such as the shower scene in Scream is making fun out of the original film Psycho. Also films like Scary Movie 3.5, is almost laughing at its self. These films also carry a lot of sterotypes, such as the typical blonde girl.

The Matrix - http://pr4hobel.phl.univie.ac.at/magazine/ozturk/simulation_reloaded.html
The Matrix tralier - http://www.youtube.com/watch?v=UM5yepZ21pI&feature=fvst